Patient Feature Story
Journalists are much more likely to cover your event or outreach if it involves a unique and personal patient story. Patient stories also help readers relate to the disease and makes them more apt to learn and share. You may already have the perfect patient in your networks. Ask them to speak at your Heart Valve Disease Awareness Day event, or to be available to reporters interested in covering your outreach.
The best way to diagnose heart valve disease is through an echocardiogram. Ask a journalist to experience one given by your heart team. Whether they broadcast live, send a film crew, or simply write about their experiences afterwards—this can be a great way to start a conversation about valve disease while showing off your facilities. The journalist could then encourage their audience to share images of their echoes through social media and tagging the posts with #ValveDiseaseDay and #IListenedtoMyHeart.